VW Golf Plus – The Gardener’s Friend

Keen gardeners are often at the garden centre, buying bulky, awkward shaped stuff. The Golf Plus’s clever use of space makes it ideal to help, so we positioned it as the gardener’s friend. We created a charming hard-backed book, press work, and giveaways. The campaign had a 14% response rate – Volkswagen’s best then by far.

1 x GOLD   3 x SILVER   3 x BRONZE

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