Since starting as a junior in 1987, I’ve been a copywriter for 30 years.
I’ve written in just about every medium – from press ads, posters, and flyers, to TV ads, mail-packs, and websites.
And I’ve written for a diverse range of brands – from cough syrup, cars, and whisky, to diamonds, holidays, and high street banks.
Lots of words, lots of brands, and lots of experience.
A lengthy project to write every programme and series synopsis for the box-sets of BBC cult comedies and Universal’s cult back catalogue. Hundreds of them, in all.
I spent over two years as sole copywriter. I helped win pitches for Vodafone, The Co-op Insurance, and Weetabix, and launched the first eCRM programme for Dulux.
A month working on Tena press and Barclaycard eCRM.
My second long stint as sole copywriter meant more of the same – lots of writing.
Two weeks on Tesco Bank and Monarch Airways.
Two months on Tesco, Volkswagen, and Railcards.
My first time here as sole copywriter, on Johnson & Johnson, BUPA, and Energizer.
A project to develop new DM for Cats Protection, to help unwanted cats and kittens.
A one-off brief to produce a national print campaign for vets’ waiting rooms.
Launch ideas for the new Volkswagen Amarok.
I joined Proximity as a Creative Group Head on a range of accounts, including Volkswagen, Whiskas, Yellow Pages and Persil. I won Best Copy at Campaign Direct for Whiskas, created VW’s most successful DM campaign, and spent a year making 60 animated TV idents for Harvey’s sponsorship of Coronation Street.
I started as a junior writer, fresh out of art college. I then went on to make countless TV and radio commercials, press ads and posters, for the likes of Kellogg’s, Andrex, Rowntrees and Kraft. I also spent time working at JWT Chicago, Melbourne, Lisbon and Taipei. Then, after 10 years, I left with a bulging portfolio and a wealth of experience. I could not have wished for a more enjoyable and enlightening education.
Maidstone College of Art – BA (1st) Graphic Design
Newcastle College of Arts and Technology – Art Foundation Course